How To Become a Digital Marketer in 2023?

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How To Become a Digital Marketer in 2023?

So you want to become a Digital Marketer in 2023, well if you are reading this blog which means “yes” you really want to become a digital marketer, but might be you’re not sure about it.

You might have questions in your mind that, is digital marketing is still valuable or is digital marketing is still in demand. Well trust me, it’s absolutely okay to have questions and doubts.

In today’s blog, I will try to answer your all questions and I am sure after reading this blog you would have a clear idea whether you should pursue your career in digital marketing or not.

Before moving further, if you want to know more about digital marketing then, you should check my blog on digital marketing by clicking here.

Now let’s move on to our today’s topic.

But before that, we should known few things about a digital marketer, that is, who is a digital marketer, what are it’s job, what skills does someone require in order to become a digital marketer.

Who is a Digital Marketer?

Before we should start our core discussion, we should know what a digital marketer does, and who is actually a digital marketer, whether you need any kind of certification in order to become a digital marketer or not.

We will discuss everything in detail, so I would like you to read the entire blog, so you can have a better idea.

So let’s begin

Definition of Digital Marketer / Internet Marketer

An Internet Marketer is someone who use digital channels to reach customer or clients to promote his / her services or product.

The above line is a one line definition for an Internet Marketer, one can ask question, ” Hukum, if the above line is a a simple definition of a internet marketer, then the job role of an Internet marketer must be easy, because the definition looks easy.

Well, you guys have must heard the proverb, “Don’t judge a book by it’s cover” in that same way, I would say don’t think that the job role of a internet marketer is as easy as it’s definition.

We will talk about the job role of internet marketer later on, but for now we should know who a digital marketer is and what is the basic job role of a digital or internet marketer.

Skills Required for Becoming an Internet Marketer

It is very necessary to learn the essential skills which will help you to become a internet marketer.

In order to become a good and professional digital marketer, you should have have most important skills and you should know how to use some most useful tools of digital marketing.

So let’s start one by one.


Search Engine Optimization which is commonly known as SEO is one of the most core and important skill for any digital marketer.

SEO is the technique or I should say SEO is the method through which we rank website organically to different search engines, such as Google, Bing, Yahoo etc.

When you search something on any search engine such as Google, you see many websites, some of them are at top where as some of them are at last page, that is due to SEO.

If you want to know more about SEO then you can read my dedicated article / blog about SEO by clicking here.


Search Engine Marketing which is commonly known as SEM is another basic but important skill which method which a digital marketer should know.

SEM is a method through which you can rank your website by paying some amount to search engines.

I am sure you must have seen ads on Google, whenever you search for a particular item.

Image Showing Paid SEM Results

You can see, the top most result when the user searched for the keyword “shoes”, however this is not an organic result.

The advertisers must have paid some amount to Google for ranking them in the top for that particular keyword.

3 Content Creation

Most of us ignore the power of content, but we should remember one thing, “Content is King“.

Most of the newbies don’t understand the power of content , but if you want to become a good internet marketer, then you should know how to create quality content.

Some Important Tools

Now you know what are the skills which you require in order to become a digital marketer in 2023, so now I will list some important tools which you should know.

  • Google Adwords
  • Google Analytics
  • HubSpot
  • Semrush
  • Canva
  • Asana
  • Convertkit
  • Moz

How to learn the required skills?

I know, now you want to know how you can learn all these skills, whether to go for paid courses or you should opt yourself in digital marketing institutes.

Well being a Digital Marketer myself, I will give you my honest and unbiased opinion.

You can opt yourself in genuine digital marketing institute if money is not a issue for you, because you will receive one on one coaching and guidance.

However if you are someone who don’t want to opt himself / herself in premium digital marketing institute, then you can learn literally everything for free of cost from Internet.

But it might be little bit tough for you, because you won’t have someone to guide you personally, however through hard work and dedication you can face that obstacle easily.


At the end I would you to say, “YES” learning digital marketing 2023 is still a good decision of yours.

That’s all for today, if you have suggestion or feedback for me then feel free to share your thought in comment section.

You can read my previous blog by clicking here

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